Strategy Digital Marketing
DIGITAL SITUATION ANALYSYS: Online Presence Analysis – Audience Analysis – Competition Analysis brand’s identity.
DIGITAL MARKETING OBJETIVES: A clear definition of what the company aims to chieve with its online presence.
THE STRATEGIES: Content Marketing – SEO- Social Media Marketing – Email and Affiliate Marketing.
BUDGETS AND RESOURCES: Allocation of resources to execute the strategies.
TIMELINE: Details of start and end dates. – Scheduling of posts across various media.
METRICS AND KPI: Specific key performance indicators. – Tools to monitor and analyze campaign.
OPTIMIZATION AND EVALUATION: Continuous monitoring of strategy performance and adjustments.
CONTINGENCY: Planning on how to react to sudden changes in the market, digital trends, algorithm changes, etc
OFF LINE INTEGRATION: Ensuring that digital marketing strategies are aligned with the company’s traditional marketing and communication trategies.
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